Privacy Policy

Last updated: 31 October 2026

Replix Captions ("we", "us") is a sole proprietorship of Sai Santosh Kumar, registered in India. This policy explains what personal information we collect, how we use it, who we share it with, and the choices you have. Features, subprocessors, and data practices may change as the product evolves. By using the service, you agree to this policy.

Information we collect

• Account information: email address and sign-in identifiers when you create or access your account.
• Phone number: if phone verification is enabled, your phone number and one-time verification codes (stored as hashes, never in plain text), used to verify your account and prevent duplicate or abusive signups. If you message us on WhatsApp or turn on WhatsApp updates, we use your WhatsApp number to send you an automatic note that points you to email, and the updates you asked for (see "WhatsApp messages" below). We never sell your phone number.
• Content you provide: videos and audio you upload, generated transcripts, caption edits, and exported files, plus the thumbnail topics, headlines and notes you type and the thumbs up or down you give a thumbnail.
• Results of your posts: only if you turn on Learn from my results, the numbers Instagram and YouTube report for your Reels and videos, and the ideas we write for you from them. See "Learn from my results (optional)" below.
• Instagram DMs and Auto-DM: only if you turn on Instagram DMs, the Auto-DMs you set up with their numbers, short-lived records of the comments they answered, and the Instagram IDs of people they message or who asked to stop. We read your chats from Instagram when you open Posts or Messages and never save them. See "Instagram DMs and Auto-DM (optional)" below.
• Usage and technical data: minutes used, export status, approximate timestamps, basic product events (for example which steps of the editor or checkout you reach), and logs needed to run and secure the service, including your browser type and the IP address used at signup and during phone verification. We keep IP addresses only as long as needed for security and abuse prevention.
• Cookies and local storage: session cookies for sign-in, and local storage for editor drafts and a device fingerprint hash used for abuse prevention when you sign up.
• Payment information: we do not store full card details. Payments are handled by Razorpay; we receive confirmation, purchase type (for example monthly subscription, yearly one-time payment, or export pack), amounts, the contact phone number you give at checkout, and billing metadata needed for your account and refund eligibility checks.
• WhatsApp messages and your choice: if you message us on WhatsApp, your WhatsApp number, and the messages we exchange. Photos, videos, voice notes and files you send are passed to Sai; we do not keep a copy. If you turn on WhatsApp updates, when and where you turned them on and the exact words you agreed to. See "WhatsApp messages" below.
• Support communications: information you send through our support form or email, including optional screenshot attachments you upload with a support request.

How we use information

We use personal information to:

• Provide transcription, caption editing, video export, and optional AI thumbnail generation.
• Authenticate you, manage your account, and apply usage limits or minutes.
• Process payments and respond to billing or refund requests.
• Operate, maintain, and improve the service, including troubleshooting and abuse prevention.
• Communicate with you about the service, security, or support requests.
• Ask you once by email why you stopped, if your plan ends or you cancel. Send product updates and offers by email only if you said yes. Every one of these emails has an unsubscribe link.
• Send an automatic note pointing you to email when you message us on WhatsApp. Send you WhatsApp updates only if you turn them on.
• If you turn on Learn from my results, keep the numbers of your posts over time and write ideas for your next videos from them.
• If you turn on Instagram DMs, show your Instagram chats so you can answer them, and send the Auto-DMs you set up.
• If you ask for a script, write it for you, and, if you said yes to Learn from my edits, learn from your edits how you like your scripts written.

A small number of authorized team members can view uploaded videos, transcripts, and exports when needed to debug a problem, respond to a support request you raise, or check caption quality. This access is limited to what is needed to fix or improve the service. We never share your videos with anyone outside the team, never publish them, and never use them in marketing without your explicit permission.

We do not use your uploads to train third-party or our own machine-learning models.

Usage analytics and error monitoring

We use product analytics to understand how creators use Replix Captions, such as which pages and editor steps are reached. We also use error monitoring to detect crashes and fix problems faster. These tools may record page views, clicks, and limited session replay on some visits. Our product analytics and session replay never record your Instagram messages or comments: the parts of Posts that show them, and the Auto-DM preview, are hidden from them. We use this data to improve the service, not for advertising.

When you click "Got it" on our cookie notice, you acknowledge this use. You can contact us to ask questions about how we measure usage.

How we share information

We do not sell your personal information. We share information only as needed to run the service, with companies that process data on our behalf under contract-like obligations (service providers / subprocessors), including the types below. We can share the current list of providers on request.

• Hosting and storage providers: the servers that run Replix Captions, the account database, and temporary media storage during upload and processing.
• Cloud computing providers: computing used to render your captioned video.
• AI speech and language providers: speech and language processing for transcription and caption generation.
• AI image providers: image generation for the thumbnail feature. When you generate a thumbnail, your saved photo (if you chose one) is made available to them through a short-lived private link, together with the text prompt.
• AI model providers: models that read images and text for the thumbnail feature, for example to check a finished thumbnail or to describe the look of your channel style, and, if you turn on Learn from my results, your post results, the opening words of your videos and comment text with usernames removed, to write ideas and find comment themes for you, and, if you use AI scripts, the idea, its facts, the words you said in the video or voice note you chose, your style choices and, if you allowed it, the style rules learned from your edits and up to three of your recent scripts, to write scripts for you. See "Learn from my results (optional)" and "AI scripts (optional)" below.
• YouTube API Services (Google): used to read public channel information when you choose "Your channel style", and, if you connect YouTube, to post your videos and show how your channel is doing. See "If you connect YouTube" and "Channel style and extra images" below.
• Razorpay: payment processing.
• Email delivery providers: transactional email for account, security, and service emails, a feedback question if your plan ends or you cancel, and, if you agreed, product updates and offers.
• WhatsApp (Meta Platforms): delivery of WhatsApp messages between you and us. It receives your phone number and the messages we exchange with you, under WhatsApp's own terms and privacy policy.
• Internal support chat tool: the chat tool our team uses for support. Messages you send us, including WhatsApp messages, photos, videos, voice notes and files, may be shown to our team there so Sai can answer.
• Browser push services: if you allow notifications in your browser, the push service your browser uses (run by Google, Apple, Mozilla or Microsoft) delivers our notices to you.
• Product analytics and error monitoring providers: usage measurement and crash reporting to help us improve reliability.
• Device identification for abuse prevention: a browser-based check used only to reduce duplicate or abusive signups.
• Cloud storage provider: optional screenshot attachments you add to a support request in the app are stored with it until the request is resolved.
• Support form provider: requests sent through our earlier support form; optional screenshot attachments are stored on its servers (EU) until the ticket is resolved.
• SMS providers: delivery of one-time verification codes, if phone verification is enabled. They receive your phone number only to deliver the code.
• Bot protection provider: a check on sign-in and signup forms, when enabled, that a request comes from a person; we do not receive any profile data from it.

If you connect Instagram

Connecting Instagram is optional. If you connect it, we receive your Instagram username, profile photo, and account ID from Instagram and store them, along with an encrypted access key, so we can show which account you are posting to and publish on your behalf. When you choose to publish, we send that video and the caption you wrote to Instagram.

If you allow it when you connect, we also read the numbers (insights) Instagram reports for Reels you posted through Replix Captions (views, reach, likes, comments, saves and shares) and the comments on those Reels (each comment's text, the commenter's username, and the replies under it), so you can see how each Reel did and reply to comments from Posts. We read them when you open Posts, its Comments tab or a Reel's results. They are kept only in our server's memory, for at most 11 minutes so Posts opens quickly, and are never saved to our database unless you turn on Learn from my results. Even then we never save the comments themselves; see "Learn from my results (optional)" below. A reply you write in Posts is posted only when you press Send; the only replies we post without that tap are the public replies you set up for an Auto-DM (see "Instagram DMs and Auto-DM" below).

You can also hide, unhide or delete a comment on your Reels from Posts. We do it only when you tap Hide, Unhide or Delete. A deleted comment is removed from Instagram and can't be brought back.

For each Reel you post or schedule from Replix Captions we keep a record: the caption you wrote, when it was scheduled and posted, its Instagram link and ID, and, if posting failed, the error code and message Instagram gave. Posts uses it to list your posts and let you retry. Once a day we also check that your connection still works, so Posts can ask you to reconnect before a post fails; we save only when that check ran and whether Instagram refused it.

We never post, reply or send a message without you asking us to. A reply or message you write is sent only when you press Send, and an Auto-DM sends only the messages you picked or wrote for it (see "Instagram DMs and Auto-DM" below). We do not read your list of followers. You can disconnect at any time from Posts → Connected accounts, which removes our access, deletes the stored key and stops your Auto-DMs. You can also remove our access from your Instagram settings; see our data deletion page.

Instagram DMs and Auto-DM (optional)

Instagram DMs is an optional switch in Posts. It is off unless you turn it on, and it is not available on every account yet. It covers two features: Messages, where you read and answer your Instagram DMs, and Auto-DM, where someone who comments a word you chose on one of your Reels gets a DM from you with your link. When you turn it on, we keep a record of the time and of the version of the words you agreed to, and, if Replix Captions can't manage your messages yet, Instagram asks you to allow it. Turning Instagram DMs off doesn't take that permission back, but we read and send no messages until you turn them on again; disconnecting Instagram removes our access. You can turn it off at any time in Posts.

• Your chats: when you open Posts or Messages, we read your recent chats from Instagram: each person's username and latest messages (to show your list and who is waiting for a reply), and the messages in the chat you open (Instagram gives us the latest 20), with their photos. The list of chats, and the chat you open, are kept only in our server's memory, for about two minutes, so Posts and Messages open quickly. Photos pass through our server to your screen and are not kept on our server. Videos, voice notes, shared posts and stories are not loaded; we show a link to open them in Instagram. We never save your messages to our database and never send them to an AI service. Opening a chat here doesn't mark it as read on Instagram.
• Replying: a message is sent only when you write it, or pick one of your quick replies, and press Send. Instagram lets you reply here for 24 hours after the person's last message; after that, you reply in the Instagram app.
• Notices from Instagram: while Instagram DMs is on, Instagram sends us a notice, with its text, for each new comment on your posts and each new message in your chats. We use these notices to run your Auto-DMs, to keep the count of comments waiting for your reply up to date, and to see when someone asks to stop getting automatic messages. We check the words in memory and never save the text of a comment or a message. The notices reach Replix Captions through a server we run: it holds each notice from the moment it arrives until Replix Captions confirms it got it, normally in under a second, then deletes it. If Replix Captions can't take them right away, that server keeps them until it can, for up to 24 hours, then deletes them.
• Auto-DM: you choose the Reel, the words that start it (or any comment), both messages and your link. The first message has a button and always ends with "(auto-reply)", so people know it is automatic. When the person taps the button, the second message brings your link; if Instagram doesn't accept the button, the first message carries your link instead. If you turn it on, we also post one of the replies you picked or wrote under their comment once their first message is sent, up to 50 per Auto-DM. An Auto-DM answers only comments made after you turned it on, never your own comments, and each person only once per Auto-DM; if a message to someone can't be sent, their next comment tries again. If you delete an Auto-DM and set up a new one, it starts fresh for new comments. For Reels with an Auto-DM, we also check the newest comments every 2 to 15 minutes in case a notice is late, and match their words the same way. To let you pick a Reel, we read your recent posts from Instagram when you open the list; they are not saved to our database.
• What we keep for Auto-DM: each Auto-DM's settings (the Reel's Instagram ID, your words, messages, button labels, link and the replies you picked) and its numbers (comments matched, messages sent, taps, links sent and messages that couldn't be sent). For each comment an Auto-DM answers, we keep a record of the comment's ID, the person's Instagram ID (a number Instagram gives us, not their username) and what we sent, with its time and result; these records are deleted after 30 days. While an Auto-DM exists, we also keep the Instagram IDs of the people it has answered or is about to answer, so each person gets it only once; when a message to someone can't be sent, their ID comes off that list, so their next comment tries again. Deleting one Auto-DM removes that list at once, and its settings and numbers 30 days after you delete it. To count the people your Auto-DMs reach each calendar month, we keep the Instagram ID of each person who got a first message that month, and delete it 30 days after the month ends. To keep a safe pace, we count the first messages we tried to send from your account in the last hour; that count is deleted after 2 hours.
• When someone says stop: if someone replies with just "stop", or one of a few similar words in English, Telugu or Tanglish, we keep their Instagram ID so no Auto-DM sends them anything from that Instagram account again. We keep it even if you turn Instagram DMs off, disconnect Instagram or remove Replix Captions from Instagram; it is deleted when you delete your Replix Captions account or ask Instagram to delete your data, unless another Replix Captions login still uses that Instagram account, whose Auto-DMs must keep respecting it.
• Analytics: our product analytics and session replay never record your Instagram messages, comments or Auto-DM previews; those parts of Posts are hidden from them, and chat and comment IDs are removed from the page addresses they record.
• What it is never used for: your messages and your Auto-DM numbers are never used for Learn from my results. Nothing in this section is shown to anyone else, used for advertising or sold.
• Turning it off and deleting: turning Instagram DMs off stops every Auto-DM and deletes their settings, numbers and records right away. Disconnecting Instagram, removing Replix Captions from Instagram, or connecting a different Instagram account does the same. Two things stay: the count of people your Auto-DMs reached each month (deleted 30 days after the month ends), so turning Instagram DMs off and on again doesn't start it again, and the list of people who asked to stop, as above. Deleting your account, or asking Instagram to delete your data, deletes all of it, except that while another Replix Captions login still uses that Instagram account, the list of people who asked to stop and the monthly count stay for it. See our data deletion page.

If you connect YouTube

Connecting YouTube is optional and uses YouTube API Services. When you connect, Google asks you to allow Replix Captions to:

• upload videos to your YouTube channel and set their thumbnails, only when you press Post;
• see your YouTube account: your channel's name, picture and ID, and your recent videos with their titles, thumbnails and view counts;
• see YouTube Analytics for your channel: total views and watch time for the last 28 days, and, if you turn on Learn from my results, each video's numbers.

We keep your channel ID, name and picture, the permissions you allowed, and an encrypted access key, so we can show which channel you are posting to. Video lists, view counts and analytics are read when you open Posts, kept only in our server's memory for at most 11 minutes, and never saved to our database unless you turn on Learn from my results. At least every 30 days we check that the connection still works and refresh the saved channel name and picture; if you removed our access, we delete everything we hold from your YouTube connection, including the channel ID. When you post, we send YouTube the video, title, description, visibility, made-for-kids choice and thumbnail you chose. We do not use YouTube data for advertising and do not sell it.

For each Short you post from Replix Captions we keep a record: the YouTube video ID, title, visibility, whether a thumbnail was set, and how far the upload got (with our error message if it failed). Posts uses it to list your Shorts and show their numbers. At least every 30 days we read each record again from YouTube and update it, or delete it if the video is gone or you removed our access. Disconnecting YouTube deletes these records.

Posts: uploads, quick replies and posting events

• Videos you upload to post as they are (Upload & post) are stored so we can send them to Instagram or YouTube. They are deleted automatically about 7 days after you upload them; a video waiting in a scheduled post is kept until that post goes out, or for up to 7 days after a failed attempt while you can still retry it. Removing a video from your waiting list deletes it.
• Quick replies are reply texts you save to reuse in the comments inbox and in Messages. They are your own words; we keep them until you delete them or your account.
• Posting events: to find and fix posting problems, we record basic events, for example that a post was tried, posted or failed, with the platform and the error code. They never include captions, comments or usernames.

Replix Captions' use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

By connecting YouTube you agree to be bound by the YouTube Terms of Service. Google's handling of data is described in the Google Privacy Policy. You can disconnect at any time from Posts → YouTube → Disconnect, which removes our access. When you disconnect YouTube, ask us to delete your data, or delete your account, we delete the YouTube data we hold for your connection, including the channel ID, within 7 days. You can also remove our access from your Google account's security settings at security.google.com/settings/security/permissions.

WhatsApp messages

WhatsApp updates from Replix Captions are optional and only for paying customers, and paying for a plan never depends on them. Our WhatsApp number sends only the updates you turn on; for help, email us or use our support form. Messaging us does not turn on updates. We only send updates if you turn them on: the WhatsApp box at checkout, the WhatsApp switch in My account, or answering Yes when the app asks you. We keep a record of when and where you turned them on and the exact words you agreed to.

• What we may send: payment and renewal alerts (for example a payment that did not go through, or a renewal coming up), script ideas every Monday on paid plans, a check-in about a week after your first payment, one short question about why you stopped if you cancel, and an automatic note if you message us. We do not send offers on WhatsApp.
• Which number: the contact phone number you gave at checkout.
• Messages you send us: when you message us, you get an automatic note that points you to email. Sai may read your message; help is given by email, where we typically reply within 24 to 48 hours. When you answer one of our questions, by tapping a choice or typing, we keep your answer as feedback. Photos, videos, voice notes and files you send are passed to Sai in our team's internal support chat; we do not keep a copy, and voice notes are not turned into text.
• How to stop: reply STOP to any WhatsApp message from us, or switch WhatsApp updates off in My account. Either one stops our updates until you turn them on again. If you message us after that, you still get the automatic note.
• How long we keep them: a log of the WhatsApp messages we send and receive (your phone number, the text, and whether it was delivered) is kept for one year, then deleted.

We may add or change service providers as the product evolves. We will update this policy when we materially change how personal information is shared.

We may also disclose information if required by law, to protect rights and safety, or in connection with a merger, acquisition, or sale of assets (with notice where appropriate).

Government and legal requests

Governments and other public authorities sometimes ask companies to hand over user information. When we receive such a request, we apply the following practices:

• We check that it is lawful. We review every request to confirm it is valid, properly issued, and actually binding on us before we act on it.
• We do not comply with requests we believe are invalid. If a request looks unlawful, overbroad, or improperly issued, we will decline it, ask for it to be narrowed or clarified, and take legal advice where needed.
• We give the minimum necessary. If we must respond, we disclose only the specific information the request actually requires, never more.
• We keep a record. We document each request, what we disclosed, and the reasoning behind the decision.
• We tell you where we can. We will notify you about a request for your information unless we are legally prohibited from doing so.

International transfers

Our service providers may process or store data in countries other than where you live (including outside India). Where required, we take reasonable steps designed to protect your information in line with applicable law, including India's Digital Personal Data Protection Act, 2023 (DPDP).

Data retention

• Raw uploads: cloud copy removed as soon as processing starts; local working files cleared within about one hour for free accounts, or within about one day for paid accounts if you leave a project open in the editor.
• Exports: available for download for a limited time (about one hour on the free plan, or a few hours with a one-time pack). On Creator and Studio, your last 50 exports stay saved while you are subscribed and are deleted after a grace period once your plan ends.
• Account data: kept while your account is active. If you delete your account or ask us to, we delete or anonymize your personal information within 90 days, except records we must keep longer for legal, billing, or security reasons.
• Purchase and billing records: payment confirmations, export pack grants, subscription status, and minutes usage are kept as long as needed to provide the service, enforce plan limits, handle billing disputes, and meet legal or tax obligations.
• Connected Instagram and YouTube accounts: account name, picture, ID and an encrypted access key, kept while the account stays connected. For Instagram, disconnecting removes the access key, and the rest is removed when you delete your account or ask Instagram to delete your data. For YouTube, when you disconnect, ask us to delete your data, or delete your account, we delete the YouTube data we hold for your connection, including the channel ID, within 7 days. Reel results, comments, video lists and channel numbers are read when you open Posts and held only in our server's memory for at most 11 minutes, and Instagram chats (the list and the chat you open) for about two minutes. Results are never saved to our database unless you turn on Learn from my results (next item), and the text of comments and messages is never saved.
• Learn from my results (only if you turn it on): the numbers of your Reels and videos are kept until you turn it off, disconnect that account, or delete your account, and never longer than 36 months. YouTube numbers are deleted when the video is gone or we cannot reach your channel for 7 days. Ideas and comment themes are deleted after 30 days. Comments themselves are never saved. The record of when you turned it on or off is kept with your account data.
• Instagram DMs and Auto-DM (only if you turn it on): the text of your messages and comments is never saved. Each Auto-DM's settings and numbers, and the Instagram IDs of the people it has answered or is about to answer, are kept until you turn Instagram DMs off, disconnect Instagram, delete your account or ask Instagram to delete your data; deleting one Auto-DM removes its list of people at once, and its settings and numbers 30 days after you delete it. The record of each comment an Auto-DM answered is deleted after 30 days. The Instagram IDs in the monthly count of people reached are deleted 30 days after the month ends, even if you turn Instagram DMs off or disconnect Instagram before then, or sooner if you delete your account or ask Instagram to delete your data. The count of first messages sent in the last hour is deleted after 2 hours. The Instagram IDs of people who asked to stop are kept even if you turn Instagram DMs off or disconnect Instagram, until you delete your account or ask Instagram to delete your data. While another Replix Captions login still uses that Instagram account, the list of people who asked to stop and the monthly count stay for it. Notices from Instagram are deleted once Replix Captions has them, and within 24 hours at most. The record of when you turned Instagram DMs on is kept with your account data.
• Posts: the record of Reels you posted or scheduled is kept until you delete your account or ask Instagram to delete your data (if you changed the connected Instagram account after posting, email us and we delete the earlier account's Reel records within 7 days). The record of Shorts you posted is read again from YouTube or deleted at least every 30 days, and deleted when you disconnect YouTube. Videos uploaded with Upload & post are deleted about 7 days after upload (later only while a scheduled post, or a failed post you can still retry, needs them). Quick replies are kept until you delete them or your account. Posting events stop being linked to you when you delete your account.
• AI scripts (only if you ask for one): each script and the record of your changes to it are deleted 30 days after you last changed it, or sooner if its idea expires. They are deleted earlier if you delete the script, choose Delete my scripts and style, delete your account, or, for scripts written from your ideas, delete your results and ideas, disconnect that account or turn off Learn from my results. The style rules learned from your edits are kept until you remove them, choose Forget my style or Delete my scripts and style, turn off Learn from my results, or delete your account. While Learn from my edits is on, we also keep up to 10 past versions of your style (your style taps, the learned rules and your measured speaking pace at that time) so you can see how it changed and go back to one. A rule you remove is deleted from your past versions too. A rule Replix stops using on its own can stay in an older version until newer versions replace it. Past versions are deleted when you choose Forget my style or Delete my scripts and style, turn off Learn from my edits or Learn from my results, or delete your account. Forget my style deletes the learned rules, the edit history and the AI's first versions of your scripts, your More about you picks, your saved hooks, your measured speaking pace, the lines kept from your videos and every past version of your style; your style taps stay until you change them or delete your account. The recording of a voice note, a spoken line or a read-through is deleted once it is turned into text; the text stays with your script only if you choose to use it. The record linking a script to its video and post, and the lines kept from your own videos, are kept as described under "AI scripts (optional)" above.
• WhatsApp messages: the message log is kept for one year, then deleted. Your WhatsApp choice (when and where you turned updates on, and the words you agreed to) is kept with your account data.
• Phone verification records: one-time code records (phone number, hashed code, IP address, and timestamps) are kept for a limited period for security and rate limiting, then deleted.
• Support messages: kept as long as needed to handle your request and maintain a reasonable support history. Screenshot attachments are deleted when the support ticket is resolved.

Security

We use technical and organizational measures appropriate for a SaaS product of our size, including encrypted transport (HTTPS) and access controls. No method of transmission or storage is completely secure; we cannot guarantee absolute security.

Your rights and choices

Depending on applicable law (including DPDP in India), you may have the right to:

• Access, correct, or delete personal information we hold about you.
• Withdraw consent where processing is consent-based, subject to legal or contractual limits.
• Lodge a complaint with the relevant data protection authority.

To request access, correction, or deletion, email hello@replixcaptions.com or use our support form. We typically respond within 24 to 48 hours. Step-by-step instructions, and the full list of what gets removed, are on our data deletion page.

Data breach notification: In the event of a personal data breach that affects your rights or safety, we will notify you and, where required, the Data Protection Board of India within 72 hours of becoming aware of the breach, as required under India's Digital Personal Data Protection Act, 2023.

Saved photos and AI thumbnails

If you use the thumbnail feature, you may optionally save a profile photo (headshot) and generate thumbnail images from it. This section explains how that works.

• What we collect: an optional profile photo you choose to save, and thumbnail images generated when you request them.
• Purpose: to generate the video thumbnails you request. Your ratings and thumbnail history, described below, are used to improve thumbnail quality. We do not use your photo for advertising, we do not sell it, and we do not use it to train our own models.
• Processing: when you generate a thumbnail, your photo (if you chose one) and text from your video's transcript are sent to third-party AI image providers so they can create the image. Your photo is shared as a short-lived, time-limited private link rather than a permanent public URL. These providers are not authorised to use your photo to train their own models, and they process the data to fulfil your request under their own policies.
• Storage: your saved photo is kept until you delete it or your account. Generated thumbnails are deleted automatically within about 30 days of being made, unless you gave that thumbnail a thumbs up. A thumbnail you gave a thumbs up is kept until you delete your account. Deleting your account also removes your saved photo, generated thumbnails, ratings and thumbnail history.
• Thumbnail history and ratings: for each thumbnail we keep a text-only record: the topic and notes you typed, the headline, text style and layout, the result of our quality check, and whether you downloaded, edited, or used it as a Reel cover. Your thumbs up or down, and any reasons or notes you gave, are kept alongside it. We keep these until you delete your account, even after the images are gone. They contain no images.
• Improving thumbnails: we use your ratings, reasons and notes, and the topic, headline, text style and layout behind each thumbnail, to improve thumbnail quality. We never train AI models on your photos or thumbnails, and we never sell them.
• Deletion: you can delete your saved photo in the product at any time. Deletion permanently removes the photo from our storage right away.
• Your rights (DPDP Act 2023): you may request access, correction, or erasure of this data, and you may withdraw consent. Withdrawing consent means we delete your saved photo and the thumbnail feature that needs it becomes unavailable. For grievances, use our contact page or email hello@replixcaptions.com.
• AI provenance marking: generated thumbnails may include an invisible, industry-standard AI provenance mark added by the AI provider. This helps platforms and tools identify AI-generated images; it does not change how the thumbnail looks.

Channel style and extra images

These optional thumbnail features use extra images, and for a channel style, public YouTube information. This section explains what we keep and for how long.

• YouTube API Services: if you paste a YouTube channel link for "Your channel style", we use YouTube API Services to read public information about that channel: its name, handle and picture, and for its recent videos the title, view count and thumbnail. We do not ask you to sign in to Google or YouTube and we do not access your Google account. By using channel style you also agree to be bound by the YouTube Terms of Service, and Google's handling of data is described in the Google Privacy Policy.
• What we keep: up to six of the best-performing thumbnails we pick from the channel, the titles and view counts that show why we picked them, and a short written description of the look. If you upload your own thumbnails instead, we keep those and the description. If you add extra images to a thumbnail (a product photo, a thumbnail to copy the look of, or a background), we keep those uploads too.
• Purpose: only to make the thumbnails you ask for, in your style. We do not use these images for advertising, do not sell them, and do not use them to train our own models.
• Processing: when you generate a thumbnail with your style or extra images, a few of these images are sent to the same AI image and AI model providers named above, as private, time-limited links, so they can create or check the image.
• How long we keep YouTube data: information from YouTube (channel details, titles, view counts and thumbnails) is kept for at most 30 days. Before then we read it again and replace it with the latest. If we cannot refresh it in time (for example the channel was deleted or made private), we delete your saved style.
• How long we keep your own images: thumbnails you upload for your style are kept until you remove your style or delete your account. Extra images you add to a thumbnail are deleted automatically, about 30 days after you add them.
• Deletion: "Remove" on your channel style in the product deletes your saved style and its pictures right away. Deleting your account removes your style, your extra images and your generated thumbnails.

Learn from my results (optional)

Learn from my results is an optional feature in Posts. It is off unless you turn it on, and it is not available on every account yet. When you turn it on, we keep a record of the time and of the version of the words you agreed to. You can turn it off at any time in Posts.

• What we keep: for the Reels on your connected Instagram account and the videos on your connected YouTube channel (up to 200 on each, from the last 2 years, including ones you did not post through Replix Captions), the numbers Instagram or YouTube report for each one, the date we read them, its Instagram or YouTube ID, and when it was posted. For Instagram that is views, reach, likes, comments, saves, shares, watch time and skip rate; for YouTube, views, minutes watched, average view duration, likes, shares and subscribers gained. We read them again regularly, up to once a day, so you can see each post's history with its dates. We do not keep captions, titles, thumbnails or comments; those are read from Instagram or YouTube when you open Posts.
• Why: to show you how each post does over time and how it compares with your usual, and to write ideas for your next videos from your own results. We use this data only for you, inside your account. We never show your results to anyone else, never compare you with other creators, never use them for advertising, and never sell them.
• Calculated by Replix: some numbers are worked out by us rather than reported by Instagram or YouTube, for example "2.1x your usual" (a post's views compared with the average views of your earlier posts on the same platform). We label these "Calculated by Replix". Ideas are labelled as written by Replix AI from your own results.
• AI ideas: to write ideas, we send an AI service the numbers of some of your recent posts, the opening words you said in videos you captioned with Replix Captions, and the comment text described below. We send it through OpenRouter, an AI routing service, set to send data only to AI services that do not keep it or train on it. Today that means a Claude model made by Anthropic, run on Google Cloud or Amazon Web Services, or, if that is unavailable, an OpenAI model run on Microsoft Azure. Each request holds one creator's data only. The AI writes about your videos, never about you as a person. Neither we nor these services use your data to train AI models. Ideas are kept for 30 days, and you can dismiss any of them.
• Comments: to find what your audience keeps asking, we read up to 50 recent comments on each of a few of your best recent Reels. Before the text goes to the AI service we remove usernames, @mentions and comment IDs, so it gets the words only. We keep only the short themes it finds, never the comments, and we never build a profile of anyone who commented. We only read comments on your own Reels.
• Notices: if you allow browser notifications, we may send you at most one notice a day about your results, for example that one of your Reels is doing better than usual or that new ideas are ready. Nothing is sent on a quiet day. Notices are delivered by your browser's push service and never contain numbers, captions or names.
• Removed posts and YouTube checks: if a Reel or video is deleted on Instagram or YouTube, we delete its numbers when our next check finds it gone. For YouTube, which this feature reads through YouTube API Services, we check every day, and never less often than every 30 days, that each video still exists and that our access to your channel still works. If we cannot reach your channel for 7 days, for example because you removed our access at Google, we delete all your YouTube results. The YouTube Terms of Service and the Google Privacy Policy apply, and you can remove our access at any time at security.google.com/settings/security/permissions.
• How long we keep it: until you turn Learn from my results off, disconnect that account, or delete your Replix Captions account, and never longer than 36 months: numbers older than that are deleted automatically. Ideas and comment themes are deleted after 30 days.
• How to delete it: in Posts, open Manage on the Learn from my results card. Delete my results and ideas deletes the stored numbers, ideas and comment themes right away; the feature stays on, so new numbers are kept again from its next daily update. Turn off deletes them too and stops the feature. Disconnecting Instagram or YouTube deletes that platform's results and ideas. None of this changes anything on Instagram or YouTube. See our data deletion page.

AI scripts (optional)

You can ask Replix Captions to write a script for your next video: from one of your ideas, from a video you just captioned, or from a voice note in which you talk through your idea.

• What we send to write it: the idea (its title, first line and why) and its facts, the words you said in the video or voice note you chose, your style choices (language, how you address viewers, dialect, who mostly watches you), and, if you said yes to Learn from my edits, the style rules learned from your edits and up to three of your own recent scripts, and, if you turned it on, up to five short lines you said in your own videos. It goes through OpenRouter to the same AI services as AI ideas above, set to services that do not keep the data or train on it. Each request holds one creator's data only. Voice notes and recorded lines go to our speech-to-text provider to be turned into text.
• Learn from my edits: each change you make to a script (a line you edit, a hook you pick, a quick change) is kept in that script's edit history. Learning happens only if you say yes: when you copy the script, copy its lines or mark the version you'll shoot, we compare it with the version the AI wrote and turn the differences into short style rules (for example "says meeru, not nuvvu") so your next scripts need fewer changes. If Learn from my edits is off, we record that a change was made, without the words. The rules are about how you like your scripts written, never about you as a person. They are used only for your own scripts: never for another creator, never to train AI models, never shared, never used for advertising. You can see every rule and remove any of them. Turning learning off stops learning and stops using the rules; they stay until you remove them. Forget my style deletes the learned rules, the edit history and the AI's first versions of your scripts; your style taps stay. For every script we also keep your answer to "Would you shoot this?" and the reasons you tap, and a number for how much of the AI's spoken words you changed (counts only, never the words). We use them, only added up across creators, to make scripts better. They are deleted with the script.
• Recording with a script: when you record a video with "Record with this script", we use up to 40 names, numbers and other key words from that script's spoken lines to spell that video's captions the way your script does. They go with the video's words to our speech and language providers, and we don't keep them after the captions are made.
• Script to post record: if you record a video with one of your scripts and upload it, we keep a small record that links the script to that video and, if you then schedule or post the video from Replix Captions, to that post and the date it went live on Instagram or YouTube. While you have the script, the record holds only these links and dates, never the words of your script, your captions or your video's numbers. We use it to show on your script that you recorded and posted it. When the script itself is removed after 30 days without changes, or when its idea expires, we keep the record with a few labels: your script's title, its hook style, its language and where the idea came from. We delete it 12 months after the video was last recorded or posted. For a script written from an idea based on your Instagram or YouTube results, we don't keep the title. To delete it sooner, delete the script while you still have it, or at any time choose Delete my scripts and style or delete your account. When you disconnect YouTube or ask Instagram to delete your data, we remove that platform's posts from it.
• Your own lines: if you turn on "Use lines from my own videos to write like me", we keep up to 12 short lines you said, picked from the captions of videos you export or plan a script from here (never lines with numbers, links or handles), so new scripts sound like you. They are used only to write your own scripts, sent with your script requests like your other style data, and never used for another creator, to train AI models or for advertising. You can see every kept line in Your style and remove any of them. They are deleted when you turn this off, choose Forget my style or Delete my scripts and style, turn off Learn from my results, or delete your account. They are never kept in past versions of your style.
• Read it once: when you read a script aloud, we use the recording only to turn it into text and compare it with your script. The recording is deleted as soon as that is done and is never stored. We keep only the lines you choose to use and, if Learn from my edits is on, short style notes learned from the lines you said differently, which you can remove at any time with Forget my style.
• Facts: scripts use only the facts you gave or said. Anything else is left as a blank for you to fill in. Check every fact before you post.
• How long we keep it: see "AI scripts" under Data retention.

Children

The service is not directed at anyone under 18. We do not knowingly collect personal information from children. If you believe a child has provided us data, contact us and we will delete it.

Changes to this policy

We may update this policy from time to time. We will post the revised version on this page and update the "Last updated" date. Continued use after changes means you accept the updated policy where permitted by law.

Contact

Data fiduciary / operator: Replix Captions (proprietor: Sai Santosh Kumar)
Email: hello@replixcaptions.com
Support: contact form

Grievance Officer: Sai Santosh Kumar, Proprietor
Email: hello@replixcaptions.com
We acknowledge a complaint within 48 hours and resolve it within one month.